Reader Profile

Who is my target audience?

My pop magazine is going to be aimed at mostly teenagers from 16 years, I have chosen this target audience because the focus group and analysis shows there is a gap in the market as the majority wanted to buy it. In addition, I have already conducted primary research to find out about my audience.
  Furthermore pop magazines are also called 'teen magazines' meaning that many teenagers are interested in pop music. In addition the teen magazine industry is female orientated suggesting that the majority of females are interested in pop magazine. This tells me that most of the audience are females, although this could be because most pop magazines aim at females such as ' we love pop '.However pop magazines don't really tend to reach out to the male market because it is smaller and more difficult to appeal to them. Although, we know there is a male market for pop magazines out there as there are many pop artists who have a male fan base, however the female fan base is bigger as they are more interested in the pop genre and pop artists e.g. one direction. I personally think that Billboard magazine doesn't aim at a particular gender, the colours are usually suited to both genders.

To conclude I am going to aim my music magazine at teenage females as they are more interested in pop genre.